Edward Choi is an accomplished, results-focused executive with a passion for driving revenue-focused strategic initiatives from new GTM business strategies to industry-leading partner programs. Edward launched startup initiatives within Fortune 50 companies and propelled PE-backed startups to profitability.
Edward is the Senior Vice President of GTM Strategy and Partnerships. In his current role, he is responsible for the design and execution of Aptaria revenue growth initiatives that integrate GTM functions including Sales, Marketing, Business Development, and Strategic Alliances.
Prior to Aptaria, Edward was the Senior Vice President of Global Alliances for Absolute Security, responsible for executing and managing strategic partnerships with top Cybersecurity tech companies. Edward’s previous experiences include GTM operations/strategy, Alliances, and Customer Success senior leadership positions at Samsung Mobile, HP Enterprise, Verizon Business, Accenture, and VeriSign.
Edward studied electrical engineering at the University of Maryland.
